GCIS INTELLIGENCE BRIEFING: RFID-enabled Food Safety and Traceability Systems

ISSUED BY: GCIS Communications Command Center

SOURCE: ABI Research

29March2011 3:34amEST

GCIS INTELLIGENCE UPDATE: Food traceability has traditionally required a "one step forward, one step back" record-keeping effort for each company that produces, processes, packages, transports, or sells food products. The objective is to provide the ability to "trace-back" rapidly from point of consumption to the source, all food products and components identified as potentially involved in a foodborne disease outbreak. Each food-industry company must maintain records that show "who they purchased it from" and "who they sold it to." New legislation in the United States focuses on the establishment of industry-wide data standards for this information, and goes beyond traceability to require that the FDA (Food and Drug Administration) develop and publish new regulations that focus on overall prevention of foodborne disease outbreaks.  (read full report)

"GCIS INTELLIGENCE UPDATE" is an intelligence briefing presented by Griffith Colson Intelligence Service, and provided to the public for informative purposes only. All subject matter is credited to it's source of origin, and is not intended to represent original content authored by GCIS, it's partners or affiliates. All opinions presented are those of the author, and not necessarily those of GCIS or it's partners.

GCIS INTELLIGENCE BRIEFING: Suburban Survivalists Begin Hoarding Food, Water and Weapons…Here’s How to Get Started.

ISSUED BY: GCIS Communications Command Center

SOURCE: Technorati

19February2011 9:40amEST

GCIS INTELLIGENCE UPDATE: A new breed of survivalists is emerging in this country. I affectionately refer to them as Suburban Survivalists. She (yes, she) is most likely a minivan driving soccer mom who spends most of her time running the household, brushing up on her survival skills by watching Bear Grylls, and practicing target shooting on the weekends.

Advertisers already know the power and influence of these women. They make almost 80% of the family purchasing decisions, thus wielding significant power over a large portion of the GDP. While the husband is bringing home the bacon, she is figuring out how she can keep it frying in case of emergency. She knows it’s not a matter of “if” something catastrophic will take place. It is simply a matter of when, and she is quietly scrambling to get ready for whatever “it” is.

The suburban survivalist realizes that when “it” happens, she has to have pretty darn compelling answers to the following questions… “Where will we get food and water, mamma? Where will we sleep? How will we survive? Will we have to eat bugs?”

That last question in particular wakes us up at night in a cold sweat. We no longer care about seeming like we are part of the lunatic fringe. Our cars are loaded with our 72 hour bug out boxes, (that’s survivalist lingo). Our mantra is “Bring it on, baby. I am prepared!” (read full report)

"GCIS INTELLIGENCE UPDATE" is an intelligence briefing presented by Griffith Colson Intelligence Service, and provided to the public for informative purposes only. All subject matter is credited to it's source of origin, and is not intended to represent original content authored by GCIS, it's partners or affiliates. All opinions presented are those of the author, and not necessarily those of GCIS or it's partners.