ISSUED BY: GCIS Communications Command Center
SOURCE: Technorati
19February2011 9:40amEST
GCIS INTELLIGENCE UPDATE: A new breed of survivalists is emerging in this country. I affectionately refer to them as Suburban Survivalists. She (yes, she) is most likely a minivan driving soccer mom who spends most of her time running the household, brushing up on her survival skills by watching Bear Grylls, and practicing target shooting on the weekends.
Advertisers already know the power and influence of these women. They make almost 80% of the family purchasing decisions, thus wielding significant power over a large portion of the GDP. While the husband is bringing home the bacon, she is figuring out how she can keep it frying in case of emergency. She knows it’s not a matter of “if” something catastrophic will take place. It is simply a matter of when, and she is quietly scrambling to get ready for whatever “it” is.
The suburban survivalist realizes that when “it” happens, she has to have pretty darn compelling answers to the following questions… “Where will we get food and water, mamma? Where will we sleep? How will we survive? Will we have to eat bugs?”
That last question in particular wakes us up at night in a cold sweat. We no longer care about seeming like we are part of the lunatic fringe. Our cars are loaded with our 72 hour bug out boxes, (that’s survivalist lingo). Our mantra is “Bring it on, baby. I am prepared!” (read full report)